Welcome to Luckyass! I'm Joana, and I'm thrilled to share the story behind this brand that is so close to my heart. Luckyass is not just a product; it's a reflection of my journey, my values, and the lessons I've learned along the way. 

Growing up, I was always taught the importance of positivity, resilience, and finding joy in life's simplest moments—values that were instilled in me by my family, particularly my father.  

These teachings became the foundation for Luckyass, a brand designed to be a tangible reminder of the beauty of life and the power of staying present.  

My hope is that through Luckyass, you too can experience the positivity and strength that have been my guiding lights.