Blog

Embracing Positivity Through the Pages of My Life:

Welcome to Luckyass! I'm Joana, and I'm thrilled to share the story behind this brand that is so close to my heart. Luckyass is not just a product; it's a reflection of my journey, my values, and the lessons I've learned along the way.

Life is full of ups and downs, and my journey has been no exception. I've faced moments of stress, anxiety, and doubt, just like many of you. But through it all, I've discovered the incredible power of resilience and a positive mindset.

Luckyass was inspired by my own need for a reminder to stay positive and present. I realized that the objects we surround ourselves with can have a profound impact on our mindset and energy.

Creating Luckyass was a labor of love, born out of a desire to bring something meaningful into the world.

One of the most rewarding aspects of creating Luckyass has been the connections I've made with people who resonate with the brand's message.

In a world that often feels chaotic and overwhelming, it's easy to lose sight of the beauty that surrounds us. But I believe that beauty is everywhere—sometimes, we just need to pause and look for it.

Luckyass is more than just a brand; it's an invitation to join me on a journey of positivity, mindfulness, and self-discovery.

Behind Luckyass is not just me, but a tapestry of influences, experiences, and people who have shaped my life. This chapter is dedicated to the special people who have been part of the Luckyass story, especially my family, who have always been examples of positivity, resilience, and making things happen.